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We are proud to announce that the Landmark team won the Innovation award at the Wharf property awards 2017. This award was based on our innovative approach to both agency and our marketing.


The, obvious, hot question that many homeowners have right now centres around the forthcoming general election and how it may effect their homes value. The best way to tell the future is to look at the past.


I have looked over the last five general elections and analysed in detail what happened to the property market on the lead up to and after each general election. Some very interesting information has come to light.


Of the last five general elections (1997, 2001, 2005, 2010 and 2015), the elections that weren’t certain were the last two (2010 with the coalition and 2015 with the unexpected Tory majority). Therefore, I wanted to compare what happened to the number of houses sold and the prices achieved in 1997, 2001 and 2005 when Tony Blair was guaranteed to be elected/re-elected versus the last knife edge uncertain votes of 2010 and 2015.


Look at the first graph below comparing the number of properties sold and the dates of the general elections:




It is clear, looking at the number of monthly transactions (the blue line), there is a certain rhythm or seasonality to the housing market. That rhythm/seasonality has never changed since 1995 (seasonality meaning the periodic fluctuations that occur regularly based on a season - i.e. you can see how the number of properties sold dips around Christmas, rises in Spring and Summer and drops again at the end of the year).


To remove that seasonality, I have introduced the red line. The red line is a 12 month ‘moving average’ trend line which enables us to look at the de-seasonalised housing transaction numbers, whilst the yellow arrows denote the times of the general elections. It is clear to see that after the 1997, 2001 and 2005 elections, there was significant uplift in number of households sold, whilst in 2010 and 2015, there was slight drop in house transactions (i.e. number of properties sold).


Next, I wanted to consider what happened to property prices. In the graph below, I have used that same 12-month average, housing transactions numbers (in red) and yellow arrows for the dates of the general elections but this time compared that to what happened to property values (pink line).




It is quite clear none of the general elections had any effect on the property values. Also, the timescales between the calling of the election and the date itself also means that any property buyer’s indecisiveness and indecision before the election will have less of an impact on the market.


So finally, what does this mean for the landlords of the private rented properties within Tower Hamlets and beyond? Well, as I have discussed in previous articles (and just as relevant for homeowners as well) property value growth in E14, E16 and E6 may be more subdued in the coming few years for reasons other than the general election. The growth of rents has taken a slight hit in the last few months as there has been a slight over supply of rental property in Canary Wharf making it imperative that landlords are realistic with their market rents. But, in the long term, as the younger generation still choose to rent rather than buy ... the prospects, even with the changes in taxation, mean investing in buy-to-let still looks a good bet. 

If you have any concerns about the general election and our local property market, feel free to This email address is being protected from spambots. You need JavaScript enabled to view it.


In the meantime, why not try out my free and instant property valuation tool. Pop in your post code and within 58 seconds you will receive a current rental and sales value for any East London property address - try it now.


Thanks so much for reading.



Our friends in the U.S have been chasing the ‘American Dream’ for some time now, yet we Brits don’t really have a moniker for ‘making it’ in the UK. If we were to coin our version of the ‘British Dream’, we imagine it would be celebrated every time someone took their first steps on the property ladder.

First-time buyers play a pivotal role in the UK housing market and represent a key driver of demand. The average age of first-time buyers has been steadily rising over the last few decades as property has been less and less affordable in some parts of the country. However, schemes like shared ownership and Help-to- buy have helped younger people get on the ladder, putting downward pressure on average ages of first- time buyers.

So what’s the scoop in E14? I have used data from ResiAnalytics which uses affordability measures to calculate the average age of first-time buyers in the local market. The data shows that the average age of a first-time buyer here is 33.9. This is higher than the regional figure of 32, while the national average is 30.

The average price of a home in E14 is £571,000, and if you take 10% as a reasonable figure for a deposit for a first home, that means buyers need to stump up around £57,100. Add into the mix average gross earnings of residents in the area, which sit at £36,429, and you can start to see why the picture in our area looks like it does. If you’re thinking of purchasing your first property, visit my office for a friendly chat and we can discuss all the options available. 

You can now get a current sales AND rental value on your E14 property. Simply visit HERE and enter your postcode and you will receive the good news within 58 seconds!

In December 2016, I noted the ONS (Office for National Statistics) reported that house prices across the UK saw a year-on-year rise of 7.2 per cent. I think these figures are promising for the property market. If the trend continues, the average home in the UK will increase in value by £22,000 in the next year. But what's in store for E14? 

Over the last decade, local prices have seen a rise of 61 per cent, equivalent to £18,610 per year. Terraces tell a different story, having seen a rise of £35,100 per year or 107.5 per cent over the period. As the chart shows, all owners have benefitted from price rises, but some more than others. 

The hike in house prices indicates good news for current homeowners, but those hoping to take their first steps on the property ladder will need to familiarise themselves with pros and cons of current schemes. There are several government schemes for first-time buyers: Help to Buy, Shared Ownership, ISA's and Starter Homes. 


Local area residents thinking of selling their home will be buoyed by the price increases, especially if they have owned their property for a significant amount of time. If you would like to know how much your home is worth don't hesitate to give me a call or This email address is being protected from spambots. You need JavaScript enabled to view it.. Alternatively, pop into my office for a friendly chat through your options. 

Thanks for reading.

Spencer Fortag

New housing is a hotly debated subject in the UK. Despite the recent uptick in building rates, demand continues to outstrip supply and more affordable homes need to be built. The situation has improved over the last few years; the number of new homes started and finished in the UK is at a nine-year high. However, forecasts show that England alone needs to build 50% more homes to keep up with demand, so the issue is far from resolved. The pressure is mounting on the government to find a solution.


156,140 new homes were registered for construction in 2015, the highest it has been in eight years. This was 0.5% higher than the previous year and 45% higher than 2009.


From 2014 to 2015, private sector starts increased by 7%, while Housing Association starts rose by 5%. That means that since the credit crunch in 2008, the UK housing stock has grown by around 5%, which is no small feat.


The E14 postcode area has seen a fair amount of new build property coming online between 2015 and 2016 and beyond. With a new development being launched, it seems, almost every other month, the canny investor should be keeping an eye on the release dates of these sites in relation to their own portfolio. If a landlord, for example, owns a property where the tenancy expires around the same date that 40 brand new properties are due to complete, then that landlord should be mindful of the new competition and perhaps adjust the rental accordingly.


Despite all this building, the issue facing aspiring home-owners is that demand for housing is still far greater than the current supply. When new build properties come on to the market they tend to be at a premium price. However, there are several schemes to help buyers purchase new build homes at discounted prices. One of these is Discounted Sales, a scheme available from some councils that allows you to buy a new home at a reduced rate.


With 71.3% of residents in E14 renting property, potential investors can be optimistic at their chances of finding tenants if they decide to purchase a rental property. Rental demand is high, which means void periods should be minimal.



If you would like to have a chat about new build possibilities, any other property that has taken your fancy, or you would like to sell or let your home, don’t hesitate to get in touch with me. I’d love to hear from you, so please This email address is being protected from spambots. You need JavaScript enabled to view it..

Are looking at a property in the E or SE postcode area and would like an instant second opinion? Are you just curious about the value of your own home? I have a free to use tool that will give you, in 58 seconds, an upto date sales and rental valuation. Try it HERE.

Thanks for reading.


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